Twinsburg Beer, Wine & Liquor: Where Service Comes First
Twinsburg Beer, Wine & Liquor isn’t just another store. It’s the kind of place where staff consult with shoppers on selections, place custom orders, and even box and load vehicles at no extra cost. That level of service has built a fiercely loyal customer base.
But behind the counter, things weren’t so smooth.
The Problem: Outgrowing the Cash Register
Twinsburg had been running electronic cash registers for years. As the business grew — especially their extensive wine collection and beer selection — the limitations became painful:
- No customer database to track purchase history or preferences
- Manual inventory counts taking 2-3 hours daily
- No way to run promotions or time-based sales
- No insight into which products were selling and which were gathering dust
For a store built on customer relationships, not knowing what their customers bought was a huge blind spot.
The Solution: Smart Inventory + Customer Intelligence
The upgrade gave Twinsburg exactly what they needed:
- Real-time inventory matrix — Track pack sizes, units, and case quantities automatically. No more 2-3 hour daily manual counts
- Customer purchase history — See what each customer buys, enabling targeted recommendations and loyalty discounts
- Flexible promotions — Buy One Get One, Mix & Match (buy one bottle of wine, get a second at a discount regardless of brand), and time-based sales
- Sales analytics — Real-time data on what’s moving and what’s not, helping optimize shelf space and pricing
The Results
Six months after installation, the results speak for themselves:
- 2-3 hours saved daily on inventory management alone
- Customer insights unlocking targeted promotions and repeat business
- Optimized shelf space based on real sales data instead of gut feeling
- Custom “Quick Picks” feature built specifically for managing keg deposits and returns — a significant part of their sales
“As a customer-oriented business, we appreciate that our POS provider operates in the same manner. They recently developed a new feature for us called ‘Quick Picks’ — it helps us better manage keg deposits and returns. Like the other features, it is very easy to use.”
— Hardeep, Owner
The Bottom Line
Twinsburg went from flying blind to having full visibility into their inventory, customers, and sales — all while saving hours every single day. The custom feature development sealed the deal: this isn’t a one-size-fits-all system that ignores your needs.
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Posted in: Liquor Store POS